Yada Yada Yada: ‘Seinfeld Experience’ to Come to New York City – Wall Street Journal

From left: Jason Alexander, Julia Louis-Dreyfus, Michael Richards and Jerry Seinfeld seen in ‘The Subway’ episode of the ‘Seinfeld’ TV show that aired in 1992. Photo: Columbia TriStar/Everett Collection

Some might say that New York City already is like a “Seinfeld” episode come to life. But now, the city also will play host to an immersive “Seinfeld” exhibit that bills itself as a chance for fans to truly tap into the New York-set sitcom’s world.

Called the “Seinfeld Experience,” the exhibit, scheduled to open in the fall, is a collaborative venture between Warner Bros. Consumer Products, which is part of the Warner Bros. entertainment conglomerate, and Superfly, a company known for producing music festivals. Warner Bros. owns the merchandising rights to the sitcom.

Officials with the exhibit didn’t offer key details about it, including an exact opening date and admission prices, saying they will be announced later. They also didn’t specify a location, except to say the exhibit will be in Manhattan’s Gramercy neighborhood.

They did say the exhibit would feature props and costumes, and include set re-creations of the comedy. “Seinfeld” made its debut in July 1989 and ran for nine seasons before ending its run in May 1998.

In a statement released Thursday, comedian Jerry Seinfeld made light of the exhibit, saying, “Because I am Seinfeld, for a long time, I was the only person to actually have the Seinfeld experience.”

He said the exhibit should offer people a chance to “interact with our silly 90s TV show” about four single friends juggling life in New York City.

The exhibit is the latest interactive one to find a home in the New York City, with many tied to entertainment franchises or other fun-minded concepts. This past year has seen everything from a Museum of Pizza to an experience built around the children-oriented Trolls characters.

“Pop culture is such a powerful medium,” said Christopher Heywood, executive vice president of NYC & Company, the city’s official tourism organization, in explaining the appeal.

But he noted that the exhibit could face challenges in a city teeming with so many major attractions, from the new to the established. A Seinfeld experience is “not like the Empire State Building,” he added.

Of course, “Seinfeld” fans can visit specific locations seen in the show, such as Tom’s Restaurant near Columbia University.

They can also opt for a long-running tour hosted by Kenny Kramer, the inspiration behind the beloved Kramer character on the show, which still can be seen in syndication.

Mr. Kramer said he thought the “Seinfeld Experience” might boost his business because it “promotes the whole ‘Seinfeld’ thing.” He also said he believed his tour includes features that an exhibit can’t quite offer.

“They’re not taking them for soup,” Mr. Kramer said, pointing to a tour stop at a popular soup establishment that was referenced in the show.

Write to Charles Passy at cpassy@wsj.com

Appeared in the June 28, 2019, print edition as ‘‘Seinfeld Experience’ to Come to Gramercy.’