The Mayor’s Fund, New York City Health + Hospitals and the Mayor’s Office for Immigrant Affairs issued a request for proposals Friday to participate in a community-based outreach campaign for the NYC Care program in the Bronx. Mayor Bill de Blasio announced NYC Care in January to engage hundreds of thousands of New Yorkers who are uninsured, including the undocumented and those who cannot afford health insurance.
Total funding available is $450,000, plus high-performing bonuses from July through January. Community-based organizations representing a total of 15 staff members focused on outreach efforts and public education will be selected.
“This community-outreach campaign will identify, recruit and refer uninsured New Yorkers for screening and enrollment in NYC Care,” the partners stated in their RFP.
NYC Care is slated to roll out geographically, starting in the Bronx this summer. It is expected to be available throughout the five boroughs in 2021 and to reflect an investment of at least $100 million annually once it is at full scale.
Enrollees in NYC Care, the partners said, will be able to access comprehensive health care across H+H’s more than 70 hospitals and clinics. The care will be priced on a sliding scale aimed at affordability, they said.
The program provides primary-care doctors as well as access to specialty care, prescriptions, mental health services and hospitalizations, among other services.