Barton Perreira’s Limited-Edition Cannabis Sunglasses Are A Summer Statement-Maker – Forbes

Known for its treasure troves of exclusive eyewear across four flagship boutiques in Aspen, New York, Nashville, and Kansas City, Barton Perreira’s latest launch pays homage to the pot leaf. Inspired by the recent opening of Barneys luxury cannabis store-within-a-store concept, The High End, the brand dreamt up three different designs: Aerial, Kahuna, and Thurston. 

The frames feature a small marijuana symbol, etched directly onto the lens, which make for an understated style statement for cannabis enthusiasts this summer. Ranging in price from $490 to $565, each pair comes with a hand-painted case, designed by Los Angeles-based artist Kenton Parker, with a discreet pocket for your own flower supply and intended for double usage as a stash case to store your ganja on-the-go. A branded microfiber cleaning cloth is also included.

Barton Perreira’s Kenton Parker-designed case doubles as a stash pouch.

Courtesy: Barton Perreira

“Cannabis has become such a big part of our customers’ culture and lifestyle, so when Barneys New York reached out about The High End, we knew we had to be a part of it,” says Patty Perreira, designer and co- founder of Barton Perreira. “They’ve curated such an extraordinary selection of elevated cannabis products, so we are proud to be a part of a shopping experience you can’t get anywhere else.”

Perreira, alongside partner and fellow optical industry visionary Bill Barton, formed Barton Perreira in 2007 and, since then, the brand has been globally celebrated for using the finest raw materials like CR-39 optical-grade plastic and mineral glass in each of its seasonal, limited-edition collections—all handmade in Japan by skilled artisans and produced in small quantities making each piece an exclusive work of art.

The Aerial

Courtesy: Barton Perreira

Aerial, $565

“The raised, uplifted design gives the frame an aerodynamic look.”

Translucent black lenses are housed in a timeless aviator-style frame, handmade in brushed rose gold titanium, which reflects the label’s emphasis on finish and feel. Available in-store at The High End only.

The Kahuna

Courtesy: Barton Perreira

Kahuna, $540

“Kahuna is Hawaiian for magician, wizard and expert in any profession.”

A rounded, square frame in gray absinthe (also available in green absinthe) pops around black polarized lenses for full protection from the sun.

The Thurston

Courtesy: Barton Perreira

Thurston, $490

“This frame name translates into excellence in sport.”

This style’s green lenses are a nod to the plant and set inside a classic frame in crystal acetate. 

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The High End, Barneys New York, 9570 Wilshire Blvd., Beverly Hills, 310-276-4400, and online at barneys.com